Influence of individual characteristics, perceived usefulness and ease of use on mobile entertainment adoption

International Journal of Mobile Communications

Volumn 9, Issue 4, 2011, Pages 359-382

  Leong, Lai Ying ^a   Ooi, Keng Boon ^a   Chong, Alain Yee Loong ^b   Lin, Binshan ^c  

^a UNIVERSITI TUNKU ABDUL RAHMAN   (Malaysia)

^b HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

^c LOUISIANA STATE UNIVERSITY   (United States)

Author keywords

Adoption; Consumer behaviour; Individual characteristics; Malaysia; Mobile communications; Mobile entertainment

Indexed keywords

ADOPTION; CONSUMER BEHAVIOUR; INDIVIDUAL CHARACTERISTICS; MALAYSIA; MOBILE COMMUNICATIONS; MOBILE ENTERTAINMENTS;

MOBILE TELECOMMUNICATION SYSTEMS;

EID: 79960285324     PISSN: 1470949X     EISSN: None     Source Type: Journal    
DOI: 10.1504/IJMC.2011.041141     Document Type: Article

References (83)

1. Ajzen, I. (1991) 'The theory of planned behaviour', Organization Behaviour and Human Decision Processes, Vol. 50, No. 2, pp.179-211.
2. Bagozzi, R.P. and Yi, Y. (1988) 'On the evaluation of structural equation model', Journal of Academy of Marketing Science, Vol. 16, No. 1, pp.74-94.
3. Browne, M.W. and Cudeck, R. (1993) Alternative Ways of Assessing Model Fit, Sage Publications, Newbury Park, CA.
4. Chau, P.Y.K. and Hu, P.J.H. (2001) 'Information technology acceptance by individual professionals: a model comparison approach', Decision Science, Vol. 32, No. 4, pp.609-719.
5. Chew, K.W. (2007) Modified Technology Acceptance Model as Predictor of Online Purchase Behaviour: A Malaysian Perspective, Unpublished PhD Thesis, Multimedia University, Cyberjaya, Malaysia.
6. Cho, D.Y., Kwon, H.J. and Lee, H.Y. (2007) 'Analysis of trust in internet and mobile commerce adoption', Proceedings of the 40th Hawaii International Conference on System Science, USA.
7. Chong, A.Y.L. and Ooi, K.B. (2008) 'Adoption of interorganizational system standards in supply chains: an empirical analysis of RosettaNet standards', Industrial Management & Data Systems, Vol. 108, No. 4, pp.529-547.
8. Chong, A.Y.L., Darmawan, N., Ooi, K.B. and Lin, B. (2010) 'Adoption of 3G services among Malaysian consumers: an empirical analysis', International Journal of Mobile Communication, Vol. 8, No. 2, pp.129-149.
9. Chong, J.L., Chong, A.Y.L, Ooi, K.B. and Lin, B. (2011) 'An empirical analysis of the adoption of m-learning in Malaysia', International Journal of Mobile Communications, Vol. 9, No. 1, pp.1-18.
10. Chou, P.C. (2006) Understanding User's Perceived Playfulness Toward Mobile Information and Entertainment Services in New Zealand, Unpublished Master Thesis, Auckland University of Technology, New Zealand, available at: http://aut.researchgateway.ac.nz/bitstream/10292/383/1/ChouJ.pdf(accessed 2 January 2010).
11. Dai, H. and Palvia, P.C. (2009) 'Mobile commerce adoption in China and United States: A cross-cultural study', The DATA BASE for Advances in Information Systems, Vol. 40, No. 4, pp.43-61.
12. Davis, F.D. (1989) 'Perceived usefulness, perceived ease of use and user acceptance of information technology', MIS Quarterly, Vol. 13, No. 3, pp.319-339.
13. Eastin, M.S. (2002) 'Diffusion of e-commerce: an analysis of the adoption of four e-commerce activities', Telematics and Informatics, Vol. 19, pp.252-267.
14. Elmore, P.E. and Beggs, D.L. (1975) 'Salience of concepts and commitment to extreme judgements in response pattern of teachers', Education, Vol. 95, No. 4, pp.325-334.
15. Fishbein, M. and Ajzen, I. (1975) Belief, Attitude, Intentions and Behaviour: An Introduction to Theory and Research, Addison-Wesley, Reading.
16. Fornell, C. and Larcker, D.F. (1981) 'Evaluating structuring equation models with unobservable variables and measurement error', Journal of Marketing Research, Vol. 18, No. 1, pp.39-50.
17. Forza, C. and Filippini, R. (1998) 'TQM impact on quality conformance and customer satisfaction: a causal model', International Journal of Production Economics, Vol. 55, No. 1, pp.1-20. (Pubitemid 128417427)
18. Fotopoulos, C.B. and Psomas, E.L. (2009) 'The impact of 'soft' and 'hard' TQM elements on quality management results', International Journal of Quality & Reliability Management, Vol. 26, No. 2, pp.150-163.
19. Gefen, D. and Straub, D.W. (2000) 'The relative importance of perceived ease of use in is adoption: a study of e-commerce adoption', Journal of the Association for Information System, Vol. 1, No. 8, pp.1-28.
20. Gefen, D. and Straub, D.W. (1997) 'Gender differences in the perception and use of e-mail: an extension to the technology acceptance model', MIS Quarterly, Vol. 21, No. 4, pp.389-400. (Pubitemid 127709777)
21. Guriting, P. and Ndubisi, A.O. (2006) 'Borneo online banking: evaluating customer perceptions and behavioural intention', Management Research News, Vol. 29, Nos. 1-2, pp.6-15.
22. Hair Jr., J.F., Anderson, R.E., Tatham, R.L. and Black, W.C. (1992) Multivariate Data Analysis, 3rd ed., Macmillan Pub. Co., New York.
23. Hair, J.F., Anderson, R.E., Tatham, R.L. and Blank, W.C. (1998) Multivariate Data Analysis, 5th ed., Prentice Hall, Englewood Cliffs, NJ.
24. Hair, J.F., Black, W.C., Babin, B.J., Anderson, R.E. and Tatham, R.L. (2005) Multivariate Data Analysis, 6th ed., Pearson Prentice-Hall, Englewood Cliffs, NJ.
25. Haro-Dominguez, C., Ortega-Egea, T. and Tamayo-Torres, I. (2010) 'Proactive orientation and its influence for technology acquisition', Industrial Management & Data Systems, Vol. 110, No. 7, pp.953-970.
26. Ho, L.A., Kuo, T.H. and Lin, B. (2010) 'Influence of online learning skills in cyberspace', Internet Research, Vol. 20, No. 1, pp.55-71.
27. Hoang, D.T., Igel, B. and Laosirihongthong, T. (2006) 'The impact of total quality management on innovation: Findings from a developing country', International Journal of Quality & Reliability Management, Vol. 23, No. 9, pp.1092-1117. (Pubitemid 44505603)
28. ITU (International Telecommunication Union) (2010) Telecommunication/ICT Development Report 2010 - Monitoring the WSIS Target: A Mid-term Review, available at: http://www.itu.int/ITU-D/ict/publications/wtdr-10/material/ WTDR2010-e-v1.pdf (accessed 2 January 2010).
29. Jahangir, N. and Begum, N. (2008) 'The role of perceived usefulness, perceived ease of use, security and privacy, and customer attitude to engender customer adaptation in the context of electronic banking', African Journal of Business Management, Vol. 2, No. 1, pp.32-40.
30. Jaruwachirathanakul, B. and Fink, D. (2005) 'Internet banking adoption strategies for developing country: The case of Thailand', Internet Research, Vol. 15, No. 3, pp.295-311. (Pubitemid 41017139)
31. Juniperresearch.com (2010) Press Release: Mobile Entertainment Market to Reach $47bn by 2009 Boosted by Mobile TV and Games, available at http://www.juniperresearch.com/viewpressrelease.php?pr=38 (accessed 9 May 2010).
32. Khalifa, M. and Cheng, N.K. (2002) 'Adoption of mobile commerce: role of exposure', Proceedings of the 35th Annual Hawaii International Management (HICSS '02), Vol. 21, No. 2, pp.110-124.
33. Kuo, Y-F., Wu, C-M. and Deng, W-J. (2009) 'The relationships among service quality, perceived value, customer satisfaction and post-purchase intention in mobile value-added services', Computers in Human Behavior, Vol. 25, pp.887-896.
34. Kurnia, S., Smith, S.P. and Lee, H. (2006) 'Consumers' perception of mobile internet in Australia', e-Business Review, Vol. 5, No. 1, pp.19-32.
35. LaRose, R. and Atkin, D. (1992) 'Audiotext and the reinvention of the telephone as a mass medium', Journalism Quarterly, Vol. 69, pp.413-421.
36. Lee, V.H., Ooi, K.B., Tan, B.I. and Chong, A.L.Y. (2010) 'A structural analysis of the relationship between TQM practices and product innovation', Asian Journal of Technology Innovation, Vol. 18, No. 1, pp.73-96.
37. Legris, P., Ingham, J. and Collerette, P. (2003) 'Why do people use information technology? A critical review of the technology acceptance model', Information and Management, Vol. 40, pp.191-204. (Pubitemid 35412508)
38. Li, C.F. (2009) 'Extending the technology acceptance model to investigate the factors affecting the user satisfaction in internet banking', International Conference on Business and Information (BAI '09), 6-8 July, Kuala Lumpur, Malaysia, Vol. 6, pp.1411-1419.
39. Liao, C.H., Tsou, C.W. and Huang, M.F. (2007) 'Factors influencing the usage of 3G mobile services in Taiwan', Online Information Review, Vol. 31, No. 6, pp.759-774.
40. Liang, T.P. and Yeh, Y.H. (2009) 'Situational effects on the usage intention of mobile games', Designing E-Business Systems, Markets, Services and Networks, Springer, Berlin Heidelberg, pp.51-59.
41. Lightner, N.J., Yenisey, M.M., Ozok, A.A. and Salvendy, G. (2002) 'Shopping behaviour and preferences in e-commerce of Turkish and American university students: Implications from cross-cultural design', Behaviour & Information Technology, Vol. 21, No. 6, pp.373-385.
42. Lin, H.F. and Lee, G.G. (2004) 'Perceptions of senior managers toward knowledge sharing behavior', Management Decision, Vol. 42, No. 1, pp.108-125. (Pubitemid 38131647)
43. Lin, H.F. and Lee, G.G. (2005) 'Impact of organizational learning and knowledge management factors on e-business adoption', Management Decision, Vol. 43, No. 2, pp.171-188. (Pubitemid 40451174)
44. Lin, H.H. and Wang, Y.S. (2005) 'Predicting consumer intention to use mobile commerce in Taiwan', Proceedings of the International Conferences on Mobile Business (ICMB '05), Sydney, Australia.
45. Liu, J., Liu, Y., Li, H., Li, D. and Rau, P.L. (2009) 'Acceptance of mobile entertainment by Chinese rural people', Universal Access in Human-Computer Interaction, Part II, Human-Computer Interaction International 2009 Conference Proceedings (HCII 2009), Lecture Notes in Computer Science (LNCS), Vol. 5615, pp.335-344.
46. Lo, M.C. (2005) 'User acceptance of entertainment services via mobile phone system', Undergraduate degree project, Library of Hong Kong Baptist University, available at: http://libproject.hkbu.edu.hk/trsimage/hp/02006782.pdf (accessed 2 January 2010).
47. Lu, J.Y., Liu, C.S. and Yao, J.E. (2003) 'Technology acceptance model for wireless Internet', Internet Research: Electronics Networking Applications and Policy, Vol. 13, No. 3, pp.206-222. (Pubitemid 36831928)
48. Lu, J., Yao, J.E. and Yu, C-S. (2005) 'Personal innovativeness, social influences and adoption of wireless Internet services via mobile technology', Journal of Strategic Information Systems, Vol. 14, pp.245-268. (Pubitemid 41400614)
49. Luarn, P. and Lin, H.H. (2005) 'Towards an understanding of the behavioural intention to use mobile banking', Computer in Human Behaviour, Vol. 21, No. 6, pp.873-891. (Pubitemid 40319865)
50. Mathieson, K. (1991) 'Predicting user intentions: comparing the technology acceptance model with the theory of planned behavior', Information System Research, Vol. 2, pp.173-191.
51. Mathieson, K., Peacock, E. and Chin, W.W. (2001) 'Extending the technology acceptance model: the influence of perceived user resources', The DATA BASE for Advances in Information System, Vol. 32, No. 3, pp.86-112. (Pubitemid 33784840)
52. Mittal, B. (1994) 'A study of the concept of affective choice mode for consumer decisions', in Chris, T.A. and Deborah, R-J. (Eds.): Advances in Consumer Research, Vol. 21, Provo, UT, Association for Consumer Research, pp.256-263.
53. Molina, L.M., Montes, J.L. and Ruiz-Moreno, A. (2007) 'Relationship between quality management practices and knowledge transfer', Journal of Operations Management, Vol. 26, pp.682-701. (Pubitemid 46436235)
54. Moore, K. and Rutter, J. (2004) 'Understanding consumers' understanding of mobile entertainment, Mobile Entertainment, Industry and Culture EU project (MGAIN 2004)', Proceedings of Mobile Entertainment: User Centred Perspective, Manchester, pp.49-65.
55. Nunnally, J.C. (1978) Psychometric Theory, McGraw-Hill, New York.
56. Nunnally, J.C. and Bernstein, I.H. (1994) Psychometric Theory, 3rd ed., McGraw-Hill, New York, NY.
57. Nysveen, H., Pedersen, P.E. and Thorbjornsen, H. (2005), 'Intention to use mobile services: Antecedents and cross-service comparisons', Journal of the Academy of Marketing Science, Vol. 33, No. 3, pp.330-346. (Pubitemid 40977154)
58. Pijpers, G.G.M., Bernelmans, T.M.A., Heemsra, F.J. and Van Montfort, K.A.G. (2001) 'Senior executives' use of information technology', Information and Software Technology, Vol. 43, pp.959-971. (Pubitemid 33143377)
59. Pikkarainen, T., Pikkarainen, K., Karjaluoto, H. and Pahnila, S. (2004) 'Consumer acceptance of online banking: an extension of the technology acceptance model', Internet Research, Vol. 14, No. 3, pp.224-235. (Pubitemid 38882668)
60. Porter, C.E. and Donthu, N. (2006) 'Using the technology acceptance model to explain how attitudes determine internet usage: The role of perceived access barriers and demographics', Journal of Business Research, Vol. 59, pp.999-1007. (Pubitemid 44464190)
61. Portio Research (2003) Mobile Entertainment Futures 2009 - 2013: Analysis and Growth for Mobile Entertainment, available at: http://www. telecomsmarketresearch.com/research/TMAAAPSF-Mobile-Entertainment-Futures-2009- 2013.shtml (accessed 5 January 2010).
62. Rogers, S. (1995) Diffusion of Innovations, The Free Press, New York.
63. Segars, A.H. and Grover, V. (1998) 'Strategic information systems planning success: an investigation of the construct and its measurement', MIS Quarterly, Vol. 22, No. 2, pp.139-163.
64. Shchiglik, C. and Scornavacca, E. (2004) 'Consumer perception towards WAP Games', Mobile Entertainment, Industry and Culture EU project (MGAIN 2004), Proceedings of Mobile Entertainment: User Centred Perspective, Manchester, pp.66-85.
65. Shih, Y. and Fang, K. (2004) 'The use of a decomposed theory of planned behaviour to study internet banking in Taiwan', Internet Research, Vol. 14, No. 3, pp.213-223. (Pubitemid 38882667)
66. Sit, W.Y., Ooi, K.B., Lin, B. and Chong, A.Y.L. (2009) 'TQM and customer satisfaction in Malaysia's service sector', Industrial Management & Data Systems, Vol. 109, No. 7, pp.957-975.
67. Szajna, B. (1993) 'Determining information system usage', Information and Management, Vol. 25, pp.147-154.
68. Tan, B. and Chou, P.C. (2008) 'The relationship between mobile service quality, perceived technology compatibility and users' perceived playfulness in the context of mobile information and entertainment services', International Journal of Human Computer Interaction, Vol. 24, No. 7, pp.649-671.
69. Tan, M. and Teo, T.S.H. (2000) 'Factors influencing the adoption of internet banking', Journal of the Association for Information Systems, Vol. 1, No. 1, pp.1-42.
70. Taylor, S. and Todd, P.A. (1995), 'Understanding information technology usage: a test of competing models', Information Systems Research, Vol. 6, No. 2, pp.144-176. (Pubitemid 126102974)
71. Wei, T.T., Marthandan, G., Chong, A.Y.L., Ooi, K.B. and Arumugam, V. (2009) 'What drives Malaysian M-Commerce adoption? An empirical analysis', Industrial Management & Data Systems, Vol. 109, No. 3, pp.370-388.
72. Tornatzky, L.G. and Klein, R.J. (1982) 'Innovation characteristics and innovation adoptionimplementation: a meta-analysis of findings', IEEE Transactions on Engineering Management, Vol. 29, pp.28-45.
73. Van der Heijden, H. (2003) 'Factors influencing the usage of websites: the case of a generic portal in Netherland', Information and Management, Vol. 40, pp.541-549.
74. Venkatesh, V. and Davis, F.D. (2000) 'A theoretical extension of the technology acceptance model: four longitudinal field studies', Management Science, Vol. 46, pp.186-204. (Pubitemid 30594361)
75. Venkatesh, V. and Morris, M.G. (2000) 'Why don't men ever stop to ask for directions? Gender, social influence, and their role in technology acceptance and usage behavior', MIS Quarterly, Vol. 24, pp.115-139.
76. Wang, S. and Barnes, S. (2007) 'Exploring the acceptance of mobile auctions in China', Proceedings in Sixth International Conference on the Management of Mobile Business, Toronto, Canada.
77. Warshaw, P.R. and Davis, F.D. (1985) 'Disentangling behavioural intention and behavioural expectation', Journal of Experimental Social Psychology, Vol. 21, No. 3, pp.213-228.
78. Wei, J. (2004) 'Worldwide internet usages and online multi-linguistic population comparison study', Information Systems Education Journal, Vol. 2, No. 25, pp.1-16.
79. Wiener, S.N. (2003) 'Terminology of mobile entertainment: an introduction', Mobile Entertainment Forum, available at: http://www.m-e-f.org/ news/archived-news/2003/(accessed 2 January 2010).
80. Wong, C.C. and Hiew, P.L. (2005) 'Mobile entertainment: review and redefine', Proceedings of the International Conference on Mobile Business (ICMB'05), Sydney, Australia, pp.187-192.
81. Yang, C.C. (2005) 'Exploring factors affecting the adoption of mobile commerce in Singapore', Telematics and Informatics, Vol. 22, pp.257-277.
82. Yang, M.H., Chandlrees, N., Lin, B. and Chao, H.Y. (2009) 'The effect of perceived ethical performance of shopping websites on consumer trust', Journal of Computer Information Systems, Vol. 50, No. 1, pp.15-24.
83. Zulkefly, S.N. and Baharudin, R. (2009) 'Mobile phone use amongst students in a university in Malaysia: Its correlates and relationship to psychological health', European Journal of Scientific Research, Vol. 37, No. 2, pp.206-218.