The role of coordinated marketing-operations strategy in services: Implications for managerial decisions and execution

Journal of Service Management

Volumn 25, Issue 2, 2014, Pages 275-294

  Dixon, Michael ^a   Karniouchina, Ekaterina V ^b   van der Rhee, Bo ^c   Verma, Rohit ^d   Victorino, Liana ^e  

^a NAVAL POSTGRADUATE SCHOOL   (United States)

^b MILLS COLLEGE   (United States)

^c NYENRODE BUSINESS UNIVERSITY   (Netherlands)

^d 335 Statler Hall   (United States)

^e UNIVERSITY OF VICTORIA   (Canada)

Author keywords

Service marketing; Service operations; Services management

Indexed keywords

EID: 84897070103     PISSN: 17575818     EISSN: None     Source Type: Journal    
DOI: 10.1108/JOSM-02-2014-0060     Document Type: Article

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