Manufacturing and marketing integration from a cumulative capabilities perspective

International Journal of Production Economics

Volumn 126, Issue 2, 2010, Pages 379-386

  Paiva, Ely Laureano ^a  

^a NONE

Author keywords

Cross functional integration; Cumulative capabilities; Performance; Survey

Indexed keywords

BUSINESS PERFORMANCE; CROSS-FUNCTIONAL INTEGRATION; FUNCTIONAL AREAS; MACHINERY INDUSTRY; MANAGEMENT RESEARCH; SURVEY METHODOLOGY; THEORETICAL MODELS;

FUNCTIONAL ANALYSIS; INDUSTRIAL RESEARCH; MACHINERY; MANUFACTURE; MARKETING; SURVEYS;

INTEGRATION;

EID: 77953685043     PISSN: 09255273     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijpe.2010.04.031     Document Type: Article

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