Research perspectives at the interface of marketing and operations: Applications to the motion picture industry

Marketing Science

Volumn 25, Issue 6, 2006, Pages 670-673

  Swami, Sanjeev ^a  

^a INDIAN INSTITUTE OF TECHNOLOGY KANPUR   (India)

Author keywords

Decision support systems; Motion picture industry; Operations; Scheduling

Indexed keywords

EID: 33847013066     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1050.0163     Document Type: Article

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