A differential game model of the marketing-operations interface

European Journal of Operational Research

Volumn 211, Issue 2, 2011, Pages 394-402

  Erickson, Gary M ^a  

^a UNIVERSITY OF WASHINGTON   (United States)

Author keywords

Differential game; Marketing; Operations

Indexed keywords

DIFFERENTIAL GAMES; DYNAMIC STRATEGIES; NASH EQUILIBRIUM; NONCOOPERATIVE DIFFERENTIAL GAMES; OPERATIONS; OPERATIONS CONTROL; SYSTEM OF DIFFERENTIAL EQUATIONS;

COSTS; DIFFERENTIAL EQUATIONS; GAME THEORY; HYDRAULICS;

MARKETING;

EID: 79951676211     PISSN: 03772217     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ejor.2010.11.016     Document Type: Article

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