Service design and operations strategy formulation in multicultural markets

Journal of Operations Management

Volumn 19, Issue 2, 2001, Pages 239-254

  Pullman, Madeleine E ^a   Verma, Rohit ^b   Goodale, John C ^c  

^a SOUTHERN METHODIST UNIVERSITY   (United States)

^b DEPAUL UNIVERSITY   (United States)

^c BALL STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

DECISION MAKING; DECISION THEORY; GAME THEORY; MARKETING; MATHEMATICAL MODELS; PROCESS ENGINEERING; QUALITY CONTROL; SALES; SOCIAL ASPECTS; STRATEGIC PLANNING; VALUE ENGINEERING;

DISCRETE CHOICE ANALYSIS; MULTICULTURAL ISSUES;

PRODUCTION CONTROL;

EID: 0035252517     PISSN: 02726963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0272-6963(00)00059-0     Document Type: Article

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