Improving marketing-operations cross-functional relationships

Journal of Strategic Marketing

Volumn 18, Issue 4, 2010, Pages 337-356

  Piercy, Niall ^a  

^a UNIVERSITY OF BATH   (United Kingdom)

Author keywords

Cross functional; Marketing; Operations

Indexed keywords

EID: 77955047617     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/09652541003768095     Document Type: Article

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