Developing superior value propositions: A strategic marketing imperative

Journal of Service Management

Volumn 25, Issue 2, 2014, Pages 213-227

  Payne, Adrian ^a   Frow, Pennie ^b  

^a UNIVERSITY OF NEW SOUTH WALES   (Australia)

^b UNIVERSITY OF SYDNEY   (Australia)

Author keywords

Case study; Core strategy; Strategic marketing; Value proposition

Indexed keywords

EID: 84897039814     PISSN: 17575818     EISSN: None     Source Type: Journal    
DOI: 10.1108/JOSM-01-2014-0036     Document Type: Article

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