The mental footprint of marketing in the boardroom

Journal of Service Management

Volumn 25, Issue 2, 2014, Pages 241-252

  Strandvik, Tore ^a   Holmlund, Maria ^a   Grönroos, Christian ^a  

^a HANKEN SCHOOL OF ECONOMICS   (Finland)

Author keywords

Boardroom; Managerial decision making; Marketing mindset; Marketing's managerial relevance; Mental model; Ubiquitous marketing

Indexed keywords

EID: 84897032174     PISSN: 17575818     EISSN: None     Source Type: Journal    
DOI: 10.1108/JOSM-01-2014-0033     Document Type: Article

References (43)

1. Ambler, T. (2000), Marketing and the Bottom Line. The New Metrics of Corporate Wealth, Pearson Education Ltd, London.
2. Ambler, T., Roberts, J.H. (2008), "Assessing marketing performance: don't settle for a silver metric" in Journal of Marketing Management, Vol. 24, Nos 7-8, pp. 733-750.
3. Brooksbank, R., Davey, J., McIntosh, J. (2010), "Marketing's great identity crisis: a revised definition and an urgent research agenda" in World Journal of Management, Vol. 2, No. 1, pp. 81-97.
4. Brown, S.W. (2005), "When executives speak, we should listen and act differently" in Journal of Marketing, Vol. 69, No. 4, pp. 1-4.
5. Day, G.S. (1992), "Marketing's contribution to the strategy dialogue" in Journal of the Academy of Marketing Science, Vol. 20, No. 4, pp. 323-329.
6. Day, G.S., Nedungadi, P. (1994), "Managerial representations of competitive advantage" in Journal of Marketing, Vol. 58, No. 2, pp. 31-44.
7. Drucker, P. (1993), The Practice of Management, Harper, New York, NY.
8. Fellesson, M. (2011), "Enacting customers - marketing discourse and organizational practice" in Scandinavian Journal of Management, Vol. 27, No. 2, pp. 231-242.
9. Ford, D. (2011), "IMP and service-dominant logic: divergence, convergence and development" in Industrial Marketing Management, Vol. 40, No. 2, pp. 231-239.
10. (The) Frog Prince (1815), Brothers Grimm, available at: http://childhoodreading.com/?p=24 (accessed November 17, 2012).
11. Frösén, J., Tikkanen, H., Jaakkola, M., Vassinen, A. (2013), "Marketing performance assessment systems and the business context" in European Journal of Marketing, Vol. 47, Nos 5/6, pp. 715-737.
12. Grönroos, C. (2003), "Taking a customer focus back into the boardroom: can relationship marketing do it?" in Marketing Theory, Vol. 3, No. 1, pp. 171-173.
13. Grönroos, C. (2006), "On defining marketing: finding a new roadmap for marketing" in Marketing Theory, Vol. 6, No. 4, pp. 395-417.
14. Heinonen, K., Strandvik, T., Mickelsson, K-J., Edvardsson, B., Sundström, E., Andersson, P. (2010), "A customer-dominant logic of service" in Journal of Service Management, Vol. 21, No. 4, pp. 531-548.
15. Jaworski, B.J. (2011), "On managerial relevance" in Journal of Marketing, Vol. 75, No. 4, pp. 211-224.
16. Klaus, P., Edvardsson, B., Keiningham, T.L., Gruber, T. (2014), "Getting in with the 'In' crowd: how to put marketing back on the CEO's agenda" in Journal of Service Management, Vol. 25, No. 2, pp. 195-212.
17. Kohli, A.K., Jaworski, B.J. (1990), "Market orientation: the construct, research propositions, and managerial relevance" in Journal of Marketing, Vol. 54, No. 2, pp. 1-18.
18. Kotler, P. (2011), "Reinventing marketing to manage the environmental imperative" in Journal of Marketing, Vol. 75, No. 4, pp. 132-135.
19. McDonald, M. (2006), "How to get marketing back in the boardroom: some thoughts on how to put right the well known malaise of marketing" in Marketing Intelligence & Planning, Vol. 24, No. 5, pp. 426-431.
20. McKenna, R. (1991), "Marketing is everything" in Harvard Business Review, Vol. 69, No. 1, pp. 65-79.
21. Merlo, O., Auh, S. (2010), "Marketing's strategic influence in Australian firms: a review and survey" in Australasian Marketing Journal, Vol. 18, No. 2, pp. 49-56.
22. Nath, P., Mahajan, V. (2011), "Marketing in the C-suite: a study of chief marketing officer power in firms' top management teams" in Journal of Marketing, Vol. 75, No. 1, pp. 60-77.
23. Normann, R. (2001), Reframing Business: When the Map Changes the Landscape, John Wiley & Sons, Chichester.
24. Osborne, P., Ballantyne, D. (2012), "The paradigmatic pitfalls of customer-centric marketing" in Marketing Theory, Vol. 12, No. 2, pp. 155-172.
25. O'Sullivan, D., Butler, P. (2010), "Marketing accountability and marketing's stature: an examination of senior executive perspectives" in Australasian Marketing Journal, Vol. 18, No. 3, pp. 113-119.
26. Payne, A., Frow, P. (2014), "Developing superior value propositions: a strategic marketing imperative" in Journal of Service Management, Vol. 25, No. 2, pp. 213-227.
27. Prahalad, C.K., Bettis, R.A. (1986), "The dominant logic: a new linkage between diversity and performance" in Strategic Management Journal, Vol. 7, No. 6, pp. 485-501.
28. Reibstein, D.J., Day, G., Wind, J. (2009), "Guest editorial: is marketing academia losing its way" in Journal of Marketing, Vol. 73, No. 4, pp. 1-3.
29. Shah, D., Rust, R.T., Parasuraman, A., Staelin, R., Day, G.S. (2006), "The path to customer centricity" in Journal of Service Research, Vol. 9, No. 2, pp. 113-124.
30. Sheth, J.N., Sisodia, R.S. (2006), Does Marketing Need Reform?: Fresh Perspectives on the Future, M.E. Sharpe Inc, New York, NY.
31. Storbacka, K., Nenonen, S. (2011), "Scripting markets: from value propositions to market propositions" in Industrial Marketing Management, Vol. 40, No. 2, pp. 255-266.
32. Strandvik, T., Holmlund, M., Edvardsson, B. (2012), "Customer needing: a challenge for the seller offering" in Journal of Business and Industrial Marketing, Vol. 27, No. 2, pp. 132-141.
33. Teece, D. (2010), "Business models, business planning and strategy" in Long Range Planning, Vol. 43, Nos 2-3, pp. 172-194.
34. Tollin, K. (2008), "Mindsets in marketing for product innovation: an explorative analysis of chief marketing executives' ideas and beliefs about how to increase their firms' innovation capability" in Journal of Strategic Marketing, Vol. 16, No. 5, pp. 363-390.
35. Tollin, K., Jones, R. (2009), "Marketing logics for competitive advantage" in European Journal of Marketing, Vol. 43, Nos 3/4, pp. 523-550.
36. Vargo, S.L., Lusch, R.F. (2011), "It's all B2B... and beyond: toward a systems perspective of the market" in Industrial Marketing Management, Vol. 40, No. 2, pp. 181-187.
37. Verhoef, P.C., Leeflang, P.S.H. (2009), "Understanding the marketing department's influence within the firm" in Journal of Marketing, Vol. 73, No. 2, pp. 14-37.
38. Verhoef, P.C., Leeflang, P.S.H., Reiner, J., Natter, M., Baker, W., Grinstein, A., Gustafsson, A., Morrison, P., Saunders, J. (2011), "A cross-national investigation into the marketing department's influence within the firm: toward initial empirical generalizations" in Journal of International Marketing, Vol. 19, No. 3, pp. 59-86.
39. Welch, C., Wilkinson, I.F. (2002), "Idea logics and network theory in business marketing" in Journal of Business to Business Marketing, Vol. 8, No. 3, pp. 27-48.
40. Wierenga, B. (2011), "Managerial decision making in marketing: the next research frontier" in International Journal of Research in Marketing, Vol. 28, No. 2, pp. 89-101.
41. Wind, Y. (2006a), "Blurring the lines: is there a need to rethink industrial marketing?" in Journal of Business and Industrial Marketing, Vol. 21, No. 7, pp. 474-481.
42. Wind, Y. (2006b), "Challenging the mental models of marketing" in Sheth, J.N. and Sisodia, R.S. (Eds.), Does Marketing Need Reform?: Fresh Perspectives on the Future, M.E. Sharpe Inc, New York, NY, pp. 91-104.
43. Wirtz, J., Tuzovic, S., Kuppelwieser, V.G. (2014), "The role of marketing in today's enterprises" in Journal of Service Management, Vol. 25, No. 2, pp. 171-194.