Unifying service marketing and operations with service experience management

Journal of Service Research

Volumn 11, Issue 4, 2009, Pages 389-406

  Kwortnik Jr , Robert J ^a   Thompson, Gary M ^a  

^a Cornell University ^*  (United States)

Author keywords

Customer experience; Service innovation; Service operations; Services marketing

Indexed keywords

EID: 65349097920     PISSN: 10946705     EISSN: 15527379     Source Type: Journal    
DOI: 10.1177/1094670509333595     Document Type: Article

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