The integration of manufacturing and marketing/sales decisions: Impact on organizational performance

Journal of Operations Management

Volumn 20, Issue 3, 2002, Pages 221-240

  O'Leary Kelly, Scott W ^a   Flores, Benito E ^b  

^a UNIVERSITY OF ARKANSAS   (United States)

^b TEXAS A AND M UNIVERSITY   (United States)

Author keywords

Empirical research; Marketing operations integration; Operations strategy

Indexed keywords

INDUSTRIAL RESEARCH; MARKETING; PRODUCT DEVELOPMENT; SALES; STRATEGIC PLANNING;

OPERATIONS MANAGEMENT;

OPERATIONS RESEARCH;

EID: 0036608779     PISSN: 02726963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0272-6963(02)00005-0     Document Type: Article

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