Alignment of operations strategy: Exploring the marketing interface

Industrial Management and Data Systems

Volumn 113, Issue 2, 2013, Pages 207-233

  Zanon, Celeste Jose ^a   Filho, Alceu Gomes Alves ^b   Jabbour, Charbel Jose Chiappetta ^a   Jabbour, Ana Beatriz Lopes De Sousa ^a  

^a SÃO PAULO STATE UNIVERSITY UNESP   (Brazil)

^b FEDERAL UNIVERSITY OF SÃO CARLOS   (Brazil)

Author keywords

Operations management; Operations strategy; Operations marketing interface; Strategic alignment; Strategic consensus; Strategic interface

Indexed keywords

OPERATIONS MANAGEMENT; OPERATIONS STRATEGIES; OPERATIONS-MARKETING INTERFACE; STRATEGIC ALIGNMENT; STRATEGIC CONSENSUS;

ALIGNMENT; MANAGEMENT; MANAGERS; MARKETING; RESEARCH;

COMMERCE;

EID: 84874738455     PISSN: 02635577     EISSN: None     Source Type: Journal    
DOI: 10.1108/02635571311303541     Document Type: Article

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