A strategic review of operations and marketing functions in retail banks

International Journal of Service Industry Management

Volumn 17, Issue 4, 2006, Pages 364-379

  Rhee, Munsung ^a   Mehra, Satish ^b  

^a Uiduk University   (South Korea)

^b UNIVERSITY OF MEMPHIS   (United States)

Author keywords

Competitive strategy; Marketing; Operations management; Retail banks

Indexed keywords

EID: 33746597016     PISSN: 09564233     EISSN: None     Source Type: Journal    
DOI: 10.1108/09564230610680668     Document Type: Article

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