Linking Marketing and Operations: An Application at Blockbuster, Inc.

Journal of Service Research

Volumn 5, Issue 2, 2002, Pages 91-100

  Evangelist, Shane ^a   Godwin, Badger ^a   Johnson, Joey ^b   Conzola, Vincent ^c   Kizer, Robert ^d   Young Helou, Stephanie ^d   Metters, Richard ^e  

^a Blockbuster Inc   (United States)

^b MCNEESE STATE UNIVERSITY   (United States)

^c IBM   (United States)

^d Walker Information ^*  (United States)

^e EMORY UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84992784312     PISSN: 10946705     EISSN: None     Source Type: Journal    
DOI: 10.1177/109467002237489     Document Type: Article

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