Getting in with the "In" crowd: How to put marketing back on the CEO's agenda

Journal of Service Management

Volumn 25, Issue 2, 2014, Pages 195-212

  Klaus, Philipp ^a,b   Edvardsson, Bo ^c   Keiningham, Timothy L ^d   Gruber, Thorsten ^e  

^a Dr Phil Klaus and Associates Consulting   (United Kingdom)

^b OMNES Education   (France)

^c KARLSTAD UNIVERSITY   (Sweden)

^d Ipsos   (United States)

^e LOUGHBOROUGH UNIVERSITY   (United Kingdom)

Author keywords

CEO; CMO; Emerging Consensus Technique (ECT); Role of marketing; Strategic decision making; Strategy

Indexed keywords

EID: 84897044709     PISSN: 17575818     EISSN: None     Source Type: Journal    
DOI: 10.1108/JOSM-02-2014-0041     Document Type: Article

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