An analytical framework for evaluating the value of enhanced customisation: An integrated operations-marketing perspective

International Journal of Production Research

Volumn 49, Issue 19, 2011, Pages 5779-5800

  Wong, Hartanto ^a   Eyers, Daniel ^b  

^a AARHUS SCHOOL OF BUSINESS   (Denmark)

^b CARDIFF UNIVERSITY   (United Kingdom)

Author keywords

integrated operations marketing problem; mass customisation; postponement

Indexed keywords

CUSTOMISATION; DELIVERY LEAD TIME; FORMAL APPROACH; INTEGRATED OPERATIONS-MARKETING PROBLEM; INVENTORY LEVELS; MANUFACTURING CONCEPTS; MARKETING FUNCTIONS; MASS CUSTOMISATION; POSTPONEMENT; PRODUCT VARIETY;

PROFITABILITY;

MARKETING;

EID: 80051757546     PISSN: 00207543     EISSN: 1366588X     Source Type: Journal    
DOI: 10.1080/00207543.2010.519738     Document Type: Article

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