Sustainability as corporate culture of a brand for superior performance

Journal of World Business

Volumn 48, Issue 3, 2013, Pages 311-320

  Gupta, Suraksha ^a   Kumar, V ^b  

^a BRUNEL UNIVERSITY   (United Kingdom)

^b GEORGIA STATE UNIVERSITY   (United States)

Author keywords

Brand; Corporate culture; Green initiatives; Product life cycle; Superior performance; Sustainability

Indexed keywords

EID: 84879843895     PISSN: 10909516     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jwb.2012.07.015     Document Type: Article

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