The Integrative Justice Model for marketing to the poor: An extension of S-D logic to distributive justice and macromarketing

Journal of Macromarketing

Volumn 31, Issue 2, 2011, Pages 135-147

  Laczniak, Gene R ^a   Santos, Nicholas J C ^b  

^a MARQUETTE UNIVERSITY   (United States)

^b SANTA CLARA UNIVERSITY   (United States)

Author keywords

distributive justice; equitable marketing; impoverished market segments; Integrative Justice Model; sustainability

Indexed keywords

EID: 79955687225     PISSN: 02761467     EISSN: 15526534     Source Type: Journal    
DOI: 10.1177/0276146710380224     Document Type: Article

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