Positive management of marketing-operations relationships: The case of an internet retail SME

Journal of Marketing Management

Volumn 25, Issue 5-6, 2009, Pages 551-570

  Piercy, Niall ^a  

^a UNIVERSITY OF BATH   (United Kingdom)

Author keywords

Cross functional; Internet; Marketing; Operations

Indexed keywords

EID: 78649285409     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1362/026725709X461858     Document Type: Article

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