Green brand extension strategy and online communities

Journal of Systems and Information Technology

Volumn 11, Issue 4, 2009, Pages 367-384

  Karjaluoto, Heikki ^a   Chatterjee, Patrali ^a  

^a MONTCLAIR STATE UNIVERSITY   (United States)

Author keywords

Brand extensions; Consumer behaviour; Green marketing; Marketing strategy

Indexed keywords

EID: 84992969533     PISSN: 13287265     EISSN: 17588847     Source Type: Journal    
DOI: 10.1108/13287260911002503     Document Type: Article

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