Green and competitive influences on environmental new product development performance

Journal of Business Research

Volumn 56, Issue 8, 2003, Pages 657-671

  Pujari, Devashish ^a   Wright, Gillian ^b   Peattie, Ken ^c  

^a MCMASTER UNIVERSITY   (Canada)

^b LIVERPOOL JOHN MOORES UNIVERSITY   (United Kingdom)

^c CARDIFF UNIVERSITY   (United Kingdom)

Author keywords

Green marketing; Manufacturing firms; New product development

Indexed keywords

EID: 0038457819     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0148-2963(01)00310-1     Document Type: Article

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