Going beyond green: The "why and how" of integrating sustainability into the marketing curriculum

Journal of Marketing Education

Volumn 30, Issue 1, 2008, Pages 33-46

  Bridges, Claudia M ^a   Wilhelm, Wendy Bryce ^b  

^a CALIFORNIA STATE UNIVERSITY   (United States)

^b WESTERN WASHINGTON UNIVERSITY   (United States)

Author keywords

Marketing curriculum; Marketing education; Marketing pedagogy; Sustainability; Sustainable marketing practices

Indexed keywords

EID: 40749098504     PISSN: 02734753     EISSN: 15526550     Source Type: Journal    
DOI: 10.1177/0273475307312196     Document Type: Article

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