Assessing the prerequisite of successful CSR implementation: Are consumers aware of CSR initiatives?

Journal of Business Ethics

Volumn 85, Issue SUPPL. 2, 2009, Pages 285-301

  Pomering, Alan ^a   Dolnicar, Sara ^a  

^a UNIVERSITY OF WOLLONGONG   (Australia)

Author keywords

Banks; Communication; Consumer awareness; Corporate social responsibility

Indexed keywords

EID: 63349096609     PISSN: 01674544     EISSN: 15730697     Source Type: Journal    
DOI: 10.1007/s10551-008-9729-9     Document Type: Article

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