Investigating the Types of Value and Cost of Green Brands: Proposition of a Conceptual Framework

Journal of Business Ethics

Volumn 115, Issue 1, 2013, Pages 75-92

  Papista, Erifili ^a   Krystallis, Athanasios ^b  

^a ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS   (Greece)

^b AARHUS UNIVERSITY   (Denmark)

Author keywords

Cost; Customer value; Green brands; Loyalty; Relationship quality

Indexed keywords

EID: 84879464026     PISSN: 01674544     EISSN: 15730697     Source Type: Journal    
DOI: 10.1007/s10551-012-1367-6     Document Type: Article

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