How does corporate social responsibility create value for consumers?

Journal of Consumer Marketing

Volumn 28, Issue 1, 2011, Pages 48-56

  Green, Todd ^a   Peloza, John ^a  

^a SIMON FRASER UNIVERSITY   (Canada)

Author keywords

Consumer behaviour; Corporate social responsibility; Qualitative research; Recession

Indexed keywords

EID: 78751613955     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363761111101949     Document Type: Article

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