The impact of lean thinking and the lean enterprise on marketing: Threat or synergy?

Journal of Marketing Management

Volumn 13, Issue 7, 1997, Pages 679-693

  Piercy, Nigel F ^a   Morgan, Neil A ^b  

^a CARDIFF UNIVERSITY   (United Kingdom)

^b UNIVERSITY OF CAMBRIDGE   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 85024067492     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1080/0267257X.1997.9964504     Document Type: Article

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