Organic consumers' profile and their willingness to pay (WTP) for selected organic food products in Greece

Journal of International Consumer Marketing

Volumn 19, Issue 1, 2006, Pages 81-106

  Krystallis, Athanassios ^a   Fotopoulos, Christos ^b   Zotos, Yiorgos ^c  

^a INSTITUTE OF TECHNOLOGY OF AGRICULTURAL PRODUCTS   (Greece)

^b UNIVERSITY OF IOANNINA   (Greece)

^c ARISTOTLE UNIVERSITY OF THESSALONIKI   (Greece)

Author keywords

Conjoint analysis; Marketing orientation; Organic label; Willingness to Pay

Indexed keywords

EID: 33750393893     PISSN: 08961530     EISSN: 15287068     Source Type: Journal    
DOI: 10.1300/J046v19n01_05     Document Type: Article

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