Impact of customer orientation, inducements and ethics on loyalty to the firm: Customers perspective

Journal of Business Ethics

Volumn 93, Issue 2, 2010, Pages 277-291

  Valenzuela, Leslier M ^a   Mulki, Jay P ^b   Jaramillo, Jorge Fernando ^c  

^a UNIVERSIDAD DEL BÍO BÍO   (Chile)

^b NORTHEASTERN UNIVERSITY   (United States)

^c UNIVERSITY OF TEXAS AT ARLINGTON   (United States)

Author keywords

Customer orientation; Customer retention; Ethical reputation; Inducements; Loyalty to the firm

Indexed keywords

EID: 77951978175     PISSN: 01674544     EISSN: 15730697     Source Type: Journal    
DOI: 10.1007/s10551-009-0220-z     Document Type: Article

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