Strengthening stakeholder-company relationships through mutually beneficial corporate social responsibility initiatives

Journal of Business Ethics

Volumn 85, Issue SUPPL. 2, 2009, Pages 257-272

  Bhattacharya, C B ^a   Korschun, Daniel ^b   Sen, Sankar ^c  

^a BOSTON UNIVERSITY   (United States)

^b BOSTON UNIVERSITY   (United States)

^c CITY UNIVERSITY OF NEW YORK   (United States)

Author keywords

Corporate citizenship; Corporate social responsibility; Relationship marketing; Stakeholder management

Indexed keywords

EID: 63349095163     PISSN: 01674544     EISSN: 15730697     Source Type: Journal    
DOI: 10.1007/s10551-008-9730-3     Document Type: Article

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