The "green" side of materialism in emerging BRIC and developed markets: The moderating role of global cultural identity

International Journal of Research in Marketing

Volumn 30, Issue 1, 2013, Pages 69-82

  Strizhakova, Yuliya ^a   Coulter, Robin A ^b  

^a RUTGERS UNIVERSITY   (United States)

^b UNIVERSITY OF CONNECTICUT   (United States)

Author keywords

Environmental; Environmentalism; Global identity; Green marketing; Sustainability

Indexed keywords

EID: 84873146871     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijresmar.2012.08.003     Document Type: Article

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