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Volumn 25, Issue 1, 2008, Pages 46-55

Positive cueing: Promoting sustainable consumer behavior by cueing common environmental behaviors as environmental

Author keywords

Accessibility diagnosticity framework; Ecological consumer behavior; Pro environmental attitudes; Self perception theory; Social marketing

Indexed keywords


EID: 39249083436     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijresmar.2007.06.002     Document Type: Article
Times cited : (269)

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