A social institutional approach to identifying generation cohorts in China with a comparison with American consumers

Journal of International Business Studies

Volumn 38, Issue 5, 2007, Pages 836-853

  Hung, Kineta H ^a   Gu, Flora Fang ^b   Yim, Chi Kin ^a  

^a UNIVERSITY OF HONG KONG   (Hong Kong)

^b HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

Author keywords

China; Generation cohort; Segmentation; Social institutional theory

Indexed keywords

EID: 34548083523     PISSN: 00472506     EISSN: 14786990     Source Type: Journal    
DOI: 10.1057/palgrave.jibs.8400288     Document Type: Article

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