How social influence affects consumption trends in emerging markets: An empirical investigation of the consumption convergence hypothesis

Psychology and Marketing

Volumn 21, Issue 10, 2004, Pages 775-797

  Dholakia, Utpal M ^a,c   Talukdar, Debabrata ^b  

^a RICE UNIVERSITY   (United States)

^b UNIVERSITY AT BUFFALO   (United States)

^c RICE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 5644234195     PISSN: 07426046     EISSN: None     Source Type: Journal    
DOI: 10.1002/mar.20029     Document Type: Article

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