Branding in a global marketplace: The mediating effects of quality and self-identity brand signals

International Journal of Research in Marketing

Volumn 28, Issue 4, 2011, Pages 342-351

  Strizhakova, Yuliya ^a   Coulter, Robin A ^b   Price, Linda L ^c  

^a RUTGERS UNIVERSITY   (United States)

^b UNIVERSITY OF CONNECTICUT   (United States)

^c UNIVERSITY OF ARIZONA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 81255210865     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijresmar.2011.05.007     Document Type: Article

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