Pro-social consumer influence strategies: When and how do they work?

Journal of Marketing

Volumn 61, Issue 4, 1997, Pages 16-29

  Osterhus, Thomas L ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0031321419     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.2307/1252084     Document Type: Article

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