Here or there? Consumer reactions to corporate social responsibility initiatives: Egocentric tendencies and their moderators

Marketing Letters

Volumn 21, Issue 1, 2010, Pages 65-81

  Russell, Dale W ^a   Russell, Cristel Antonia ^b  

^a UNIVERSITY OF CALIFORNIA   (United States)

^b UNIVERSITY OF AUCKLAND   (New Zealand)

Author keywords

Consumer behavior; Corporate social responsibility; Egocentrism; Identity

Indexed keywords

EID: 75849146878     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11002-009-9082-5     Document Type: Article

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