Whatever people say I am, that's what I am: Social labeling as a social marketing tool

International Journal of Research in Marketing

Volumn 24, Issue 4, 2007, Pages 278-288

  Cornelissen, Gert ^a   Dewitte, Siegfried ^b   Warlop, Luk ^b   Yzerbyt, Vincent ^c  

^a UNIVERSITAT POMPEU FABRA   (Spain)

^b UNIVERSITY OF LEUVEN   (Belgium)

^c UNIVERSITÉ CATHOLIQUE DE LOUVAIN   (Belgium)

Author keywords

Ecological consumer behavior; Mindlessness in consumer decision making; Persuasion; Social labeling; Social marketing

Indexed keywords

EID: 36048970413     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijresmar.2007.05.001     Document Type: Article

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