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Volumn 75, Issue 4, 2011, Pages 132-135

Reinventing marketing to manage the environmental imperative

Author keywords

Consumer lifestyles; Demarketing; Environment; Externality costs; Financial meltdown; Social marketing; Sustainability

Indexed keywords


EID: 79959358965     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.75.4.132     Document Type: Review
Times cited : (592)

References (11)
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  • 3
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    • LOHAS Forum Attracts Fortune 500 Companies (June 22), (accessed April 11,2011), [available at
    • Environmental Leader (2009), "LOHAS Forum Attracts Fortune 500 Companies," (June 22), (accessed April 11, 2011), [available at http://www.environmentalleader.com/2009/06/22/ greenforum- attracts-fortune-500- companies/].
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  • 6
    • 0007930907 scopus 로고
    • Demarketing, yes, demarketing
    • and Sidney J. Levy (1971), "Demarketing, Yes, Demarketing," Harvard Business Review, 49 (6), 74-80.
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    • Sidney, J.L.1
  • 7
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    • Social marketing: An approach to planned social change
    • July
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    • Gerald, Z.1
  • 8
    • 79959371048 scopus 로고    scopus 로고
    • Protecting water quality
    • Doug McKenzie- Mohr, Nancy R. Lee, P. Wesley Schultz, and Philip Kotler, eds. Sage Publications, forthcoming
    • Lee, Nancy (2012), "Protecting Water Quality" in Social Marketing to Protect the Environment: What Works, Doug McKenzie- Mohr, Nancy R. Lee, P. Wesley Schultz, and Philip Kotler, eds. Sage Publications, forthcoming.
    • (2012) Social Marketing to Protect the Environment: What Works
    • Lee, N.1
  • 9
  • 10
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    • The outsider in a hurry to shake up his company
    • April 5), (accessed April 212011), [available at
    • Stern, Stefan (2010), "The Outsider in a Hurry to Shake Up His Company," Financial Times, (April 5), (accessed April 21, 2011), [available at http://www.ft.com/cms/s/0/942c64a6- 404a- 11df-8d23-00144feabdc0. html#axzz1KAaGiZ3u].
    • (2010) Financial Times
    • Stern, S.1
  • 11
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    • World Commission on Environment and Development Oxford: Oxford University Press
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    • (1987) Our Common Future


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.