Glocal understandings: Female readers perceptions of the new woman in Chinese advertising

Journal of International Business Studies

Volumn 38, Issue 6, 2007, Pages 1034-1051

  Hung, Kineta H ^a   Li, Stella Yiyan ^b   Belk, Russell W ^c  

^a UNIVERSITY OF HONG KONG   (Hong Kong)

^b CITY UNIVERSITY OF HONG KONG   (Hong Kong)

^c YORK UNIVERSITY   (Canada)

Author keywords

Advertising in China; Creolization; Glocalization; Otherness; Women in advertising

Indexed keywords

EID: 35448974151     PISSN: 00472506     EISSN: 14786990     Source Type: Journal    
DOI: 10.1057/palgrave.jibs.8400303     Document Type: Article

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