Brand equity, relationship quality, relationship value, and customer loyalty: Evidence from the telecommunications services

Total Quality Management and Business Excellence

Volumn 22, Issue 9, 2011, Pages 957-974

  Chen, Ching Fu ^a   Myagmarsuren, Odonchimeg ^a  

^a NATIONAL CHENG KUNG UNIVERSITY   (Taiwan)

Author keywords

Brand equity; Customer loyalty; Relationship quality; Relationship value; Telecommunications service

Indexed keywords

EID: 84862907629     PISSN: 14783363     EISSN: 14783371     Source Type: Journal    
DOI: 10.1080/14783363.2011.593872     Document Type: Article

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