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Volumn 17, Issue 2, 2009, Pages 145-162

Examining brand equity antecedent/consequence relationships

Author keywords

[No Author keywords available]

Indexed keywords


EID: 65249155359     PISSN: 10696679     EISSN: None     Source Type: Journal    
DOI: 10.2753/MTP1069-6679170204     Document Type: Article
Times cited : (60)

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