Modeling customer equity, SERVQUAL, and ethnocentrism: A Vietnamese case study

Journal of Service Management

Volumn 20, Issue 5, 2009, Pages 544-560

  Rosenbaum, Mark S ^a   Wong, IpKin Anthony ^b  

^a NORTHERN ILLINOIS UNIVERSITY   (United States)

^b INSTITUTE FOR TOURISM STUDIES   (Macao)

Author keywords

Automotive industry; Customer relations; Ethnocentrism; SERVQUAL; Vietnam

Indexed keywords

EID: 75149157952     PISSN: 17575818     EISSN: None     Source Type: Journal    
DOI: 10.1108/09564230910995134     Document Type: Article

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