Retaining customers through relationship quality: A services business marketing case

Journal of Services Marketing

Volumn 22, Issue 6, 2008, Pages 445-453

  Myhal, Genevieve Catherine ^a   Kang, Jikyeong ^b   Murphy, John A ^b  

^a Axdev   (Canada)

^b UNIVERSITY OF MANCHESTER   (United Kingdom)

Author keywords

Case studies; Customer relations; Customer service management

Indexed keywords

EID: 53749086211     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876040810901864     Document Type: Article

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