The effects of extrinsic product cues on consumers' perceptions of quality, sacrifice, and value

Journal of the Academy of Marketing Science

Volumn 28, Issue 2, 2000, Pages 278-290

  Teas, R Kenneth ^a   Agarwal, Sanjeev ^a  

^a IOWA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 23044519528     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1177/0092070300282008     Document Type: Article

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