The complexity of relationship marketing for service customers

Journal of Services Marketing

Volumn 21, Issue 4, 2007, Pages 281-290

  Ward, Tony ^a   Dagger, Tracey S ^b  

^a CENTRAL QUEENSLAND UNIVERSITY   (Australia)

^b UNIVERSITY OF QUEENSLAND   (Australia)

Author keywords

Relationship marketing; Services marketing

Indexed keywords

EID: 34347383347     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876040710758586     Document Type: Article

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