How relevant are different forms of relational behavior? An empirical test based on Macneil's exchange framework

Journal of Business & Industrial Marketing

Volumn 19, Issue 5, 2004, Pages 300-309

  Sven Ivens, Bjoern ^a  

^a UNIVERSITY OF ERLANGEN NUREMBERG   (Germany)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 4444260583     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858620410549929     Document Type: Article

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