What induces online loyalty? Online versus offline brand images

Journal of Business Research

Volumn 62, Issue 5, 2009, Pages 557-564

  Kwon, Wi Suk ^a   Lennon, Sharron J ^b  

^a AUBURN UNIVERSITY   (United States)

^b UNIVERSITY OF DELAWARE   (United States)

Author keywords

Brand image; Customer loyalty; Multi channel retailer; Perceived risk

Indexed keywords

EID: 61849161098     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2008.06.015     Document Type: Article

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