Adding clicks to bricks: A study of the consequences on customer loyalty in a service context

Electronic Commerce Research and Applications

Volumn 11, Issue 1, 2012, Pages 36-48

  Fernández Sabiote, Estela ^a   Román, Sergio ^a  

^a UNIVERSITY OF MURCIA   (Spain)

Author keywords

Complexity of services; Internet; Internet access; Loyalty; Multichannel; Perceived service value; Services

Indexed keywords

COMPLEXITY OF SERVICES; INTERNET ACCESS; LOYALTY; MULTI-CHANNEL; PERCEIVED SERVICE VALUE; SERVICES;

CUSTOMER SATISFACTION; INTERNET; SALES;

WEB SERVICES;

EID: 84857038276     PISSN: 15674223     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.elerap.2011.07.007     Document Type: Conference Paper

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