Managing multichannel coordination in retail banking: The influence of customer participation

International Journal of Bank Marketing

Volumn 24, Issue 5, 2006, Pages 327-345

  Plé, Loïc ^a  

^a UNIVERSITÉ PARIS DAUPHINE   (France)

Author keywords

Banking; Customers; Distribution; Organizations

Indexed keywords

EID: 33746875200     PISSN: 02652323     EISSN: None     Source Type: Journal    
DOI: 10.1108/02652320610681756     Document Type: Article

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