Investigating dimensionality of multichannel retailer's cross-channel integration practices and effectiveness: Shopping orientation and loyalty intention

Journal of Marketing Channels

Volumn 17, Issue 4, 2010, Pages 281-312

  Hyun Hwa, Lee ^a   Kim, Jihyun ^b  

^a UNIVERSITY OF TEXAS AT AUSTIN   (United States)

^b VIRGINIA POLYTECHNIC INSTITUTE AND STATE UNIVERSITY   (United States)

Author keywords

Customer loyalty; Electronic commerce; Internet; Multichannel retailers; Shopping orientation

Indexed keywords

EID: 77957860003     PISSN: 1046669X     EISSN: 15407039     Source Type: Journal    
DOI: 10.1080/1046669X.2010.512859     Document Type: Article

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